Analysis of consumer data – C2 – Key drivers analysis & simple modelling – what product attributes most impact consumer acceptance? (On Demand)

Measuring and modelling relations between variable.

What this course will cover:

• Correlation and covariance
• What correlation does and does not measure
• Applications to simple drivers of liking
• Building simple models using linear regression
• Using modelling to identify curvature in relationships
• Multiple regression modelling and limitations

Pre-requisite – familiarity with basic statistics (module C01)

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk.