Statistical analysis of consumer data – Module C2 – Key drivers analysis & simple modelling – what product attributes most impact consumer acceptance? (On Demand)

Measuring and modelling relations between variable.

What this course will cover:

• Correlation and covariance
• What correlation does and does not measure
• Applications to simple drivers of liking
• Building simple models using linear regression

Pre-requisite – familiarity with basic statistics (module C01)

This course is not a live session, but an on demand recording with workshops and data for you to download. Live sessions are also held throughout the year or can be arranged privately – please contact us for more information on askqi@qistatistics.co.uk