Statistical analysis of consumer data – Module C14 – Combining data sets to visualise the link between product characteristics & preferences – External preference mapping

Product code: Product Optimisation

Remote training

March 11, 2025 - March 11, 2025

Virtual option available

A graphical technique to visualise how liking (by individual consumer or on average) varies over a product space and to thus predict “sweet spots” in the sensory space.

What this course will cover:

  • Overlaying liking on sensory/CATA product map either using mean scores or by fitting models to all respondents individually. 
  • Models used : vector, circular, elliptical, quadratic – differences explained 
  • Discussion of both approaches 
  • Estimating the sensory range for ideal products 
  • XLSTAT PREFMAP routine evaluated critically 

Pre-requisite: familiarity with PCA Module 3a 

This course is a live session, but a recording can also be purchased afterwards. Please contact us.

Select currency

$261.56 (Excluding any applicable taxes)

Other course information

Software

You will need the latest version of XLSTAT installed on your computer. If you don’t have a licence you can download a 14-day trial version.

Timing

Each module is 2 hours.

Start time 10am GMT

Please check your time zones to make sure the timings are suitable for your country

 

Prices

Each Module: £200.00 ex VAT

Discounts

For every five modules purchased, only pay for four

Academic Delegate discount is available.

 

Please contact us for more details.