Statistical analysis of consumer data – Module C1 – Liking scale data – are my products different?
Product code: Product Optimisation
Remote training
February 4, 2025 - February 4, 2025
Virtual option available
Comparing data distributions, are mean scores detected as different?
What this course will cover
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- Data visualisation using histograms – consumer diversity.
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- Hedonic liking scores – typical scales
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- Typical consumer test designs – monadic and sequential monadic
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- Analysis of variance (ANOVA) to test for differences in liking means, monadic and sequential monadic models
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- Interpretation of ANOVA tables, precision of means, standard errors and confidence intervals
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- Comparison of means using t -tests , concept of Least Significant Difference LSD
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- Multiple comparison tests, consideration of testing risks
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- Incomplete designs – analysis recommendations
Pre-requisite: familiarity with basic statistics Module C01 and C02 (available as pre-recorded on demand sessions only)
Software used: XLSTAT (free 14-day trial version is available from their website here)
This course is a live session, but a recording can also be purchased instead so that the training can be done in your own time (on demand). Please see the ‘Recorded Webinars’ area of the training pages on our website.
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$261.56 (Excluding any applicable taxes)