Statistical analysis of consumer data – Module C01 – Basic stats refresher

This course is a pre-recorded session and is a refresher for analysis of consumer research data

What this course will cover

• Measures of variation – variance and standard deviation
• Precision of means – standard errors and confidence intervals
• Which to use, standard deviation or standard error?
• Comparing means using t-test-links with confidence intervals and Least Significant Difference (LSD)
• Statistical significance – what it does and does not tell you
• Simple analysis of variance by hand to aid understanding of the method