Discrimination Webinar (access to recording only)

Changing your ingredients? Will your customer notice?

How do you determine whether differences between two products are big enough to be noticed?

This webinar helps sensory and consumer scientists to decide which discrimination tests to consider based on their objectives and how to analyse the data obtained. It includes a discussion on the Guessing Model, Thurstonian Model and explains the Gridgeman Paradox. Other topics include difference and similarity testing, the notions of power and sample size, paired comparisons and the R-Index.

When you complete your purchase you will receive an email with a link and password for the video.