Analysis of consumer data – C9 – Using “Check All That Apply” (CATA) scales to understand consumer product choices (On Demand)

Which CATA questions discriminate between sample? Visualising product difference in the CATA space using correspondence analysis.

What this course will cover:

• Testing for differences between products in CATA proportions using Cochran’s Q test 
• Cochran’s Q v ANOVA 
• Product mapping of CATA data using correspondence Analysis  
• CATA penalty analysis
• Details of XLSTAT CATA routine
• Using ideal product CATA scores to perform a Kano Analysis 

Pre-requisite knowledge of correspondence analysis assumed. C8 module could be a useful introduction.

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk