Analysis of consumer data – Module C8 – Using categorical variables to drive insights using correspondence analysis (CA) mapping (On Demand)

How the technique works, interpretation of maps – applications to brand attribute associations and cluster visualisation. Extension to multiple correspondence analysis and applications.

What this course will cover:

• Correspondence Analysis for mapping associations in two way cross tabulations 
• Interpretation of maps 
• Comparison with PCA 
• Extension to Multiple Correspondence Analysis MCA  
• Applications 

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk.