Analysis of consumer data – C6 – Who likes what? Demographic segmentation of product acceptability (On Demand)

Do different demographics like different products? Are my liking clusters defined by demographics?

What this course will cover:

• Investigating associations between liking clusters and demographics using chi-squared tests, checking independence of demographic effects
• Investigating demographic differences in liking using conditional and nested ANOVA models, visualisation and significance testing.
• Using CHAID and regression trees to investigate more complex associations between demographics and clusters

Pre-requisite: familiarity with simple ANOVA  Module 1

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk.