Analysis of consumer data – C5 – Improving & understanding your cluster solution to make better decisions (On demand)

Data quality checking for non discriminators, order effects, identifying outliers and non conformers. How good is my cluster solution? How can I improve my consumer segmentation/cluster solution?

What this course will cover:

• Data quality – checking for non discriminators
• Finding outliers and non conformers  using cluster trimming
• The problem of order effects 
• How good is my cluster solution? Confirming different patterns of liking means within clusters  
• Using internal preference mapping to visualise consumer differentiation

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking. Please get in touch on askqi@qistatistics.co.uk