Analysis of consumer data – C12 – Further mapping methods, combining data from different sources on the same products (On Demand)

MFA and STATIS. Applications to measuring brand effects and analysis of napping data.

What this course will cover:

• Multiple Factor Analysis (MFA) as a technique for mapping different data tables on the same products 
• Applications to napping, branding effects and evaluation of sensory modalities 
• Alternative methods – STATIS explained -advantages and disadvantages 
• Generalised Procrustes Mapping – illustrated by analysis of free choice profiling data

Pre-requisite: familiarity with Principal Components Analysis (as in Module C3)

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk.