Analysis of consumer data – C10 – Other scales, comparing products using “Rate All That Apply” (RATA), ranking and proportion data (On Demand)

Comparing product performance using percentage measures and Rate All that Apply (RATA). Analysis of paired preference data, comparing top/bottom box percentages. Extension of CATA to Rate All that Apply (RATA)

What this course will cover:

• Binary data and proportions – the binomial distribution – key assumption of independence 
• The paired preference test, Monadic v sequential monadic tests – different approaches required 
• Analysis of top/bottom box proportions
• How to analyses ranking data
• Analysis and mapping of RATA Data 

This course is not a live session, but an on demand recording you can download instantly, that can then be worked through at your own pace, including workshops with datasets to practice and a certificate of completion at the end. If you wish to experience this as a live session, these are held periodically or you can contact us for a private booking on askqi@qistatistics.co.uk.