Statistical analysis of consumer data – Module C2 Key Drivers Analysis – Which product attributes most impact consumer acceptability?

Current Status
Not Enrolled
Price
£200 Exc UK VAT
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This course is  available as a live online training or a pre-recorded on demand training session.

What this course will cover

  • Correlation and covariance
  • What correlation does and does not measure
  • Applications to simple drivers of liking
  • Building simple models using linear regression
  • Using modelling to identify curvature in relationships
  • Multiple regression modelling and limitations

Pre-requisite: familiarity with basic statistics Module C01 and C02 (available as pre-recorded on demand sessions only)

Software used: XLSTAT (free 14-day trial version is available from their website here)

This is just one module from the Statistical analysis of consumer data training course. For a full list of course modules have a look at our website here: https://www.qistatistics.co.uk/product-category/training/sensory-consumer/ – also shown in the infographic at the end of the course.

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