Analysis of Consumer Data – Module C6 Demographic Association with Clusters and Demographic Segmentation of Product Acceptability

Current Status
Not Enrolled
Price
£200 Ex UK VAT
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This course is  available as a live online training or a pre-recorded on demand training session.

What this course will cover:

  • Investigating demographic differences in liking using nested ANOVA models, visualisation and significance testing
  • Investigating associations between liking clusters and demographics using chi-squared tests

Pre-requisite: familiarity with basic statistics Module C01 and C02 (available as pre-recorded on demand sessions on our website), a good understanding of cluster analysis/segmentation such as is covered in modules C4 and C5.

Software used: XLSTAT (free 14-day trial version is available from their website here)

This is just one module from the Statistical analysis of consumer data training course. For a full list of other course modules have a look at our website here: https://www.qistatistics.co.uk/product-category/training/sensory-consumer/ – also shown in the infographic at the end of the course.

Course materials for this training (slide deck of webinar presented slides, workshops and datasets) are available to download - see relevant pages

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